So you have a website. It’s beautiful, it brings you new clients. It’s everything you ever dreamed of! That was 7 months ago. Ok so what do you do next? You’re not ready to get a new website, but you want to make some changes. You just don’t know how. We’ll explain what’s next.
What is a Maintenance Plan?
These updates can include:
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Theme and plugin updates
Ensure nothing is outdated and slowing down your site.
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SEO Analysis
How fast is your site? Are you easily searchable?
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Content Updates
How is your copy working for you? Does it represent you and your company’s current vision?
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Accessibility
How easy is it for an impaired person to navigate your site?
Would you continue to drive your car without getting an oil change? How about never seeing a dentist and thinking that brushing is enough? How often do you skip that check-up with the doctor?
Why Do I Need One?
Would you continue to drive your car without getting an oil change? How about never seeing a dentist and thinking that brushing is enough? How often do you skip that check-up with the doctor?
Website maintenance is just as important for your business. Just because you’re happy with the way your site looks doesn’t mean that nothing can be improved upon. It also doesn’t mean that there aren’t nefarious or malicious attacks that can cripple your site.
If your site processes or passes clients’ data, you want to ensure that you don’t have any security risks. Likewise for the presentation of the information on your site. We’ve all heard of hacking and how intruders can get access to your site. They can present misinformation on your site (ie, an expensive handbag only selling for $2 or legal representation free of charge for the duration of a case), leading potential clients to claim “false advertising” by your company.
Maintenance plans can help to prevent these things with a comprehensive and actionable plan to keep your site secure, fresh, and stable.